HANNAH PARSONS



Nike
Member’s Retreat





Member’s Retreat is a seasonal yoga and wellness centered program consisting of workout videos and editorial articles.

From the initial concepting to the creation of five unique volumes, I saw Member’s Retreat as an opportunity to re-think the typical workout video and turn it into something beautiful.

Each volume draws inspiration from seasonal benchmarks such as, the pressures of a new year resolution or to ground yourself in spring.

︎ Concepting
︎ Art Direction
︎ Design System