Uber Eats
The Last Bite “最後の一口

The Last Bite is a series of social videos that feature quirky and increasingly elaborate ways of splitting different foods—all of which lead up to the “Buy One Get One” promotion as the simplest, most essential way to share dinner together.  

This insight first came from a dream about sharing the last hi-chew with my boyfriend, then was developed through small doodles and illustrations, and then materialized before my eyes (thanks to a very brilliant team) into four beautiful films.

︎ Concepting
︎ Design