To raise awareness about Fujitsu’s Digital Twin︎ Technology for clean air, we wanted to make pollution data more visible and emotional, by delivering it in an unexpected way.
In a unique collaboration that blends technology with culinary art, we created Carbon Cakes: a collection of cakes made with the same amount of pollution we breathe in every day.
︎ Concepting
︎ Art Direction
Shortlisted Cannes Lions Festival 2024
In a unique collaboration that blends technology with culinary art, we created Carbon Cakes: a collection of cakes made with the same amount of pollution we breathe in every day.
︎ Concepting
︎ Art Direction
Shortlisted Cannes Lions Festival 2024