Member’s Retreat is a seasonal workout program.
From the initial concepting to the creation of five unique volumes, I saw Member’s Retreat as an opportunity to re-think the typical workout video and turn it into something beautiful.
︎ Concepting
︎ Art Direction
︎ Design System
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From the initial concepting to the creation of five unique volumes, I saw Member’s Retreat as an opportunity to re-think the typical workout video and turn it into something beautiful.
︎ Concepting
︎ Art Direction
︎ Design System
To raise awareness about Fujitsu’s Digital Twin︎ Technology for clean air, we wanted to make pollution data more visible and emotional, by delivering it in an unexpected way.
In a unique collaboration that blends technology with culinary art, we created Carbon Cakes: a collection of cakes made with the same amount of pollution we breathe in every day.
︎ Concepting
︎ Art Direction
Shortlisted Cannes Lions Festival 2024
In a unique collaboration that blends technology with culinary art, we created Carbon Cakes: a collection of cakes made with the same amount of pollution we breathe in every day.
︎ Concepting
︎ Art Direction
Shortlisted Cannes Lions Festival 2024
We see trends come and go, but classics are forever.
A styling lookbook to highlight Nike’s spring shop and Airmax Koko sandal.
︎ Concepting
︎ Art Direction
︎ Kinda also produced this one
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A styling lookbook to highlight Nike’s spring shop and Airmax Koko sandal.
︎ Concepting
︎ Art Direction
︎ Kinda also produced this one
The Last Bite is a series of social videos that feature quirky and increasingly elaborate ways of splitting different foods—all of which lead up to the “Buy One Get One” promotion as the simplest, most essential way to share dinner together.
This insight first came from a dream about sharing the last hi-chew with my boyfriend, then was developed through small doodles and illustrations, and then materialized before my eyes (thanks to a very brilliant team) into four beautiful films.
︎ Concepting
︎ Design
Fascinated by loops, my animations and illustrations tend to reflect on cycles. Life cycles, thought cycles, bicycles. What becomes apparent through repition?
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