Member’s Retreat is a seasonal workout program.

From the initial concepting to the creation of five unique volumes, I saw Member’s Retreat as an opportunity to re-think the typical workout video and turn it into something beautiful.

︎ Concepting
︎ Art Direction
︎ Design System

We see trends come and go, but classics are forever.

A styling lookbook to highlight Nike’s spring shop and Airmax Koko sandal. 
 

︎ Concepting
︎ Art Direction
 ︎ Kinda also produced this one

The Last Bite is a series of social videos that feature quirky and increasingly elaborate ways of splitting different foods—all of which lead up to the “Buy One Get One” promotion as the simplest, most essential way to share dinner together.  

This insight first came from a dream about sharing the last hi-chew with my boyfriend, then was developed through small doodles and illustrations, and then materialized before my eyes (thanks to a very brilliant team) into four beautiful films.

︎ Concepting
︎ Design

Fascinated by loops, my animations and illustrations tend to reflect on cycles. Life cycles, thought cycles, bicycles. What becomes apparent through repition?  

“The Battle Cats” is a weird mobile game. For Black Friday we embraced the weirdness, creating an even weirder scandal - A group of rejected cats that never made it into the game,“The Outcats,” were out for revenge, stealing 100 million cans of cat food (the in-game currency)  demanding a place in the game.

Then, players voted for their favorite Outcat in exchange for cat food cans. We released lost audition tapes, smear campaigns & influencer campaigns, breaking every promotional record in the game’s history.

︎ Art Direction
︎ Design